How to change the narrative about money

In the latest episode of Fantastic Female Fridays, I invited Jen Hemphill as a guest to the show. Personally, I think that Jen has a lot of great wisdom to share (as evidenced in her podcast) and like me, she likes action-focused practicality and has a genuine interest in helping women to reach their potential with money, but her principles are applicable in many more aspects of life. However, that’s not all. I feel that it’s particularly important to bring diverse perspectives to the show and Jen is passionate about representing the Latina community, so we were all set for an insightful show and Jen lived right up to the billing!

Simplicity and consistency

Jen spoke about overwhelm during our conversation and that maximizing your money can be a simple process. Small actions can build up to have a very momentous effect, but the catalyst that can really accelerate results is consistency. Committing to those actions and repeating them with intent is the source of the results.

From Jen’s point of view, her “Daily Deniro Ritual” is the way that people can advance their financial situation in a simple, consistent way. From a VectorVest point of view, I shared ideas of how to apply the VST (Value Safety and Timing indicator) in one click to very simply identify stocks that offer long term price appreciation, consistency, and predictability of financial performance as well as direction, magnitude, and dynamics of a stock price (it packs a real punch!). However, applying the consistency of picking the top ten VST stocks coupled with the Confirmed Calls can deliver very impressive results. I ran a VectorVest backtest from June 2005 up to the very latest day in Europe and the result was a spectacular 26.78% annual rate of return.

Changing the narrative

During our conversation, Jen identified three key reasons that our narrative around money can be plain wrong including:

  • Some financial aspects of our life are taboo

A lot of debt, lack of understanding around jargon, and guilt relating to spending can be very difficult to talk about. It leads to people focusing only on the bad and locking these fears in rather than speaking out about them (and thus dealing with them).

  • Can’t teach money in the same way to everybody

People have different approaches to everything in life and money is the same. Men and women look at money differently. Some people are creative (right-brained) and others are logical (left-brained). Jen points out that it’s all about how we connect with the theme. The reason one person might feel under-confident with investing is that they’ve interacted with people who didn’t connect with them at their level.

  • Our money story can lead us to recreate unhealthy habits subconsciously

If you grew up in a house where there was a pervasive narrative of “money is the root of all evil” or a constant feeling of financial sacrifice, it’s understandable if you might have a challenging relationship with money even if you’re in an entirely different money scenario. If you grew up with a certain status quo, you may be repeating certain behaviors without even knowing.

The Latina Community and the Wealth Gap

Jen quoted a shocking statistic that the average net worth of the Hispanic family is close to $21,000 which stands in incredible contrast to that of a white family which is $171,000. This study is from 2016 in the paper “Disrupting the Racial Wealth Gap”. I had to ask Jen if I had heard her correctly as those numbers are astounding and that piece elaborates with how that gap manifests itself as well as “Four policy ideas have robust promise to reduce the racial wealth gap”.

That said, I was interested to hear Jen’s opinion on this. She pointed out how some may not understand the system to build resources. Many women pause their careers to take care of family, as this is a rooted value in the Latina community. Also, money may not be discussed openly and thus myths can’t be easily busted and finally, she spoke about the common refrain “If God wants” which may gingerly hold people back from taking more action than in other environments.

Barriers to Investing

Jen helped us understand what holds people back from progressing towards their investing goals. She highlighted three areas:

  • Delayed mentality

People may think “I will invest when I have lots of money” or other nebulous, futuristic situations. Instead, investing can be possible much sooner with much smaller amount of money than you might think.

  • Investing is hard

This is a perception that can be very corrosive. You don’t have to know what the CEO has for breakfast, how to read a Profit & Loss statement, and an intricate understanding of every sector. In fact, the VectorVest system prides itself on the possibility of analyzing a stock in under 30 seconds using proprietary indicators.

  • A better job needs to be done with education

If the industry uses lots of jargon, wraps customers up in knots with fees, and makes every concept complex, then, of course, people are likely to be apprehensive in their approach. We really try to bring, as Jen says, simplicity and consistency to all that we do. As a clear example, the Market Timing Indicator is designed to clearly help subscribers read the overall market. Above 1 is bullish and below 1 is bearish. It combines all the stories, news, feelings, sentiment, institutional money, and retail activity into one number.  Above 1 is when the buyers in the overall market are winning the battle against the sellers and likewise. That’s it. Simple.

Three Key Takeaways

As the episode moved to a close, Jen shared three key takeaways:

  1. Take some time to reflect on your money story and ask yourself if it’s repeating itself

What are the words that come to mind when you think of money? What do you remember about attitudes to money when you were growing up? What unexplained thoughts, worries, dreams or opinions do you have about money … and do they stem from your childhood. You have the power to turn these ideas around in your head either by being aware of their power and taking action or getting some coaching.

  1. Trust yourself.

You can manage your money better. You can learn to invest more effectively. Look at all the things that you’ve done, all the accomplishments you’ve had, and problems you’ve overcome. Of course, you can handle notes, coins, balances, and stocks!

  1. Stay present.

Keep your focus on what’s important. What would make a difference to you now? What is important to you, not what you think should be important, but is actually important to you? Keep your focus on that and appreciate yourself more.


There you have it! It was a delight to have Jen Hemphill on the show and we hope that you will tune in for our next episode early in 2022. Make sure you keep up to date and are notified as soon as the next date is released by signing up at


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